Business and Marketing

Danish Music Industry Hosts SPOT Festival, Looks to Invade Germany

19.05.12

" Madsen also heads Denmark's ROSA organization (the Danish rock council) who, in partnership with MXD (Music Export Denmark), organize SPOT. SPOT is Denmark's regular annual showcase festival for new and established local music, an essential event for Scandinavia's music business. "It's working to promote Danish music," says the festival's founder and managing director Gunnar Madsen. Madsen says this year's decision to focus on Germany is partly because "we consider that Germany is culturally and commercially an atypical market in Europe. The first two years we were touring Denmark, but the first in Aarhus was 1996 - there were 32 bands. This year, Denmark's second city Aarhus hosted 121 separate shows at SPOT. " He points to the recent successes in Germany of Denmark's Volbeat, Aura Dione, Medina, Tina Dico and Agnes Obel. Established and internationally known acts like The Ravonettes and Aqua played this year, alongside lesser knowns, around a fifth of whom were visitors from the...

Source: Billboard.biz

Music Industry Fail: This Time It's Personal.

19.05.12

It may never be played, but it becomes an important addition to ones collection, something solid in what has become a very transient business. Fans want ownership in the artists they connect with. To subscribe and get unlimited music does not align the buyer with what they feel is “their” artist. To have the release on this very organic format makes the experience that bit more personal. That piece of ownership used to come with a CD. It would sit proudly in their collection - a defining part of them. I understand that Twitter and Facebook help connect the fans to this opportunity, but it only acted as advertising, not a replacement for distribution.

Source: hypebot.com